We’re living in a mobile-first world. It shouldn’t be a surprise that mobile trends also impacting the travel industry. Just imagine: 85 percent of travelers worldwide are also smartphone users – and 32 percent also use their mobile devices to book travel.

TUI wanted to adopt their service more towards the easy-to-access technology and asked BEAM to create and launch mobile services to improve the travel experience for their customers. Understanding that every journey becomes less stressful with a mobile device and a working data plan, BEAM created with TUI a mobile tariff specially designed for travelers, called TUI CONNECT.