Business Design / Digital Transformation / Mobile Strategy / Project Lead / Strategic Partnering / Strategy Consulting
Developed for the publishing house a mobile communication and business strategy and led strategic initiatives to launch new mobile applications, services and communication tools.
Conducted strategy workshops, concepted and realized the mobile communication and business strategy, developed business cases and strategic key partnerships. Parallel building a high-performing unit for mobile communication on a shoestring budget.
Launched, promoted and enhanced strategic high-growth mobile banking and service applications, like S-Banking, S-Finanzstatus and S-Prepaid, which achieved over 1 Million active users within the first months of launch.